NewsUCA Canterbury

Graduate selected for D&AD’s New Blood Festival

University for the Creative Arts (UCA) graduate Jasmine MacLeod has had her portfolio selected to be exhibited at the Squarespace digital showcase at the D&AD New Blood Festival 2019.

'Bleeding Obvious' © Jasmine MacLeod

© Jasmine MacLeod

Having studied BA (Hons) Graphic Design at UCA Canterbury, Jasmine entered the D&AD New Blood Awards. Jasmine chose to respond to the ‘Monotype’ brief, which challenged her to create a typography-led and integrated graphic design campaign that used type to celebrate the community. Jasmine said: “I chose to base my project around giving blood. I created a light-hearted advertising campaign called ‘Bleeding Obvious’, to encourage more people to take part in this good cause.

“Although I missed out on an award, I entered my portfolio in an open call that D&AD had put out for Squarespace, and was chosen to have my work exhibited digitally at the Squarespace Showcase, which is part of the D&AD New Blood Festival.”

'Bleeding Obvious' © Jasmine MacLeod

© Jasmine MacLeod

Jasmine added: “My time studying Graphic Design at UCA has allowed me to foster a multi-disciplinary approach to my work – collaborating with students on the illustration or animation courses or laser cutting in the architecture department.” From a person who loves to “make things” and “has a serious addiction to print”, Jasmine said she was: “incredibly excited to be featured at the Squarespace Showcase and hopes that her portfolio will attract some attention.”

Bleeding Obvious from Jasmine Macleod on Vimeo.

D&AD New Blood Festival runs from 11 – 13 July at The Old Truman Brewery, London.

To stay up-to-date with New Blood Festival news, visit their Twitter page.

To learn more about Jasmine’s work, visit her website.