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UCA Fashion students pitch ideas to footwear brand K-Swiss

American footwear brand K-Swiss has worked with our Fashion Promotion & Imaging students to source new ideas for re-launching its iconic ‘tongue twister’ sneakers in the UK. Groups of second-year students from the course presented creative marketing campaigns to bring the K-Swiss Lozan Tongue Twister™ (the brand’s fastest selling sneaker in Europe in its day) back to prominence for Spring/Summer 2016.

Receiving the brief from K-Swiss’ Marketing Manager for UK and Ireland, Ashley Deverell (who is also a UCA graduate), the teams developed a range of image focused and collaborative projects to showcase the iconic sneaker design.




Abbie Cockerell was part of the team that pitched the idea of working with K-Swiss designer Liam Hodges, and launching the new sneaker designs at the fashion concept store Dover Street Market in Mayfair, London. “We created a ‘lookbook’ and ‘sticker sheet’ that would go with the shoe, and proposed the idea of a launch event at Dover Street Market, where a short video we made featuring artist Yung Lean would be shown, as we felt this fitted our target consumer.”

Another group pitched the idea of collaborating with five young emerging creative professionals to design the tongue of the sneakers. “We designed the sneaker shoebox to be reversible, along with socks and a product from a sponsor, all with one of the five selected designer prints,” said Louise Ansell.

The students pitched their ideas directly to Ashley from K-Swiss, who graduated from UCA in 2011. He provided each team with feedback and is looking to take key elements from the best ideas for K-Swiss social media activity. “As a UCA Fashion Promotion & Imaging alumnus, I can really appreciate the importance of working on live briefs,” said Ashley. “Having real life, real-time client feedback is the perfect way to give students an idea of what they can expect once they enter the industry. UCA has a storied path of creating some of the most dynamic and creative talent in the industry, and we will continue to utilise our relationship with the University and the students throughout the year.”

You can find out more about our Fashion Promotion & Imaging course here. If you’d like to discover more about what students on this course – and our other Fashion courses – get up to, you can also download your own copy of our prospectus or come along to one of our upcoming Open Days.