Two of our Advertising Students, Liam Aldridge and Matt Richards, have won the globally renowned D&AD (Design & Advertising) Awards. Liam and Matt entered the major international competition with their designs for a radio station that plays only songs that ‘stand for something’ for the listeners. The concept behind the idea is that music is a universally powerful language that can say more about a person and what they stand for than words.
Please note: this video contains an instance of possibly offensive language.
The creative duo’s brief was to produce a radio advertising campaign for boot manufacturer Dr Martens based on their brand message of ‘Stand for Something'. Their idea, Stand for Something Radio, was an online radio station which encourages listeners to submit songs which demonstrate what they stand for. “First we had a look at Dr Martens as a brand to see what kind of tone of voice they use,” said Liam. “Then the post-it notes came out and we just covered the wall with what standing for something meant, and what people stand for, and that’s where the idea of using music to stand for something came from.”
Liam and Matt’s winning Stand for Something Radio advertising campaign will be championed by Dr Martens.
“We couldn’t quite believe it when we saw the results on Twitter,” said Matt. “It’s such a well known global award, so to get picked out of thousands of entries feels amazing. The award was being judged based on the quality of our radio script, before the judges even looked at the rest of the work, so we had to work really hard trying to craft the script to a high standard. As a copywriter, I guess it was a job well done!”
You can find out more about the competition, and Liam and Matt's winning campaign, here. You can also explore our BA (Hons) Advertising course here, for more information about what our students learn and get up to.