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Corporate success more reliant on sustainability strategy than ever before

An innovation and sustainability expert from the University for the Creative Arts (UCA) has said that sustainability is playing a more critical role than ever before in corporate success and business growth.

Professor Martin Charter, Director of the internationally-recognised Centre for Sustainable Design (CfSD), which conducts world-class research into eco-innovation and product sustainability, said: “Sustainability is a growing issue in many companies and industry sectors. Increased pressures from policy makers and customers are impacting on strategies, policies, products and business models, and are now more relevant to future innovators and business leaders than ever before.

“Businesses that have adopted sustainable approaches and strategies have fared better than those that haven’t, and it’s becoming more apparent throughout the corporate world that the benefits of working sustainably reach far beyond the social responsibilities of businesses.”

Professor Charter’s comments come as the CfSD formally joins UCA’s Business School for the Creative Industries, which offers a range of courses combining creative development with business approaches at undergraduate and postgraduate level.

The CfSD is one of the world’s leading centres for knowledge and expertise in eco-innovation and product sustainability. With a history spanning more than two decades, it has worked with partners in Europe, North America and Asia to understand impacts and develop solutions relating to innovation, product development, technologies, services and systems.

Professor Bashir Makhoul, Vice-Chancellor of UCA, said: “With 193 governments agreeing to 17 goals tackling major world issues by 2030, significant change lies ahead for business. As educators, it is our job to equip and inspire the next generation to lead and influence this change. Integrating such a renowned research centre into the Business School is an exciting step for UCA, it’s staff and students.”

Professor Charter added: “I’m very excited to be bringing the CfSD’s expertise to the next generation of innovators and business leaders. Sustainability is now part of the DNA of many new start-ups and business models, so it’s incredibly important that the education we offer reflects modern day industry needs and equips students with the skills they need to succeed.”