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Fashion student to showcase European art-inspired designs at London Fashion Week

As the best of the fashion industry gets set to arrive in the Capital for London Fashion Week, BA (Hons) Fashion Atelier student Bryony Selway is preparing to see her own innovative designs hit the runway.

After submitting her impressive work to the FAD Missoni competition, which is open to fashion students across the UK, Bryony was named a finalist and will now have the opportunity to display her work in front of some of the industry’s biggest names.

Bryony, who is currently in the third year of her degree at our Rochester campus, said: “I feel so overwhelmed and so grateful to be shortlisted. I want to design for the rest of my life, and to win a competition such as this would be an amazing head start in the industry that I love so much.

“Fashion Atelier has helped me develop into the designer and practitioner I want to be within the fashion industry. The support from both tutors and peers has given me so much confidence, and also the ability to critique myself, which I think is an invaluable trait. I particularly love my new knowledge in bespoke tailoring – some little, simple techniques have the ability to make a jacket go from average to beautiful in just a few steps, which is such an important thing to know, especially when going into the luxury fashion industry.”

The FAD competition challenged students to create designs that bring together culture, technology, form and function. More than 120 students from 45 UK institutions submitted entries to the competition, with just 20 students reaching the final.

On what made her designs stand out, Bryony added: “I am quite tactile in my approach to design, so I think the judges picked up on my affinity with texture and embellishment in design.

“Atelier has taught me how to make garments to an impeccable standard, so to combine this standard with the elements of textiles and unconventional fabrics means that the finished product has the potential to be really special. My love for colour was reflected throughout my research for FAD, which I like to think made it stand out from the rest. It can take guts to experiment with colour and fabrication and I think the judges wanted to see whether I would be able to make it work.”

The final judging panel will include Missoni Creative Director Angela Missoni; Head of Creative Textile Design and Design Research at Studio Missoni Liz Griffiths; Fashion Entrepreneur Jane Shepherdson CBE; Unique Style Platform Founder and Creative Director Jane Kellock; Professor Emeritus and Research Fellow at the RCA Clare Johnston; and Director of Fabric PR Holly Mirza.

The catwalk final of the competition will take place at Freemason’s Hall on Monday 20th February and the winner of the competition will receive a £1,000 prize.