A BA (Hons) Fashion student from UCA Epsom has impressed global design and materials manufacturing giant Avery Dennison with her attractive and sustainable clothing labels. The company, which has been working with students on the Fashion Design & Branding pathway, has since produced prototypes of the winning student design.
Final-year Bernadett Igyarto, who was also shortlisted for the Dame Vivienne Westwood Sustainable and Ethical Award at Graduate Fashion Week, designed the labels which are made from sustainable materials and can be worn as accessories rather than thrown away. The labels complement her clothing designs, created from linen, wood and rope.
“Linen is a timeless fabric and also 100% biodegradable,” explains Bernadett, who is 22 and from Budapest. “It’s versatile, airy and you can use it in all seasons, which is why I wanted it to form the main part of my collection.
“My designs draw inspiration from Finnish sauna culture and the notion of Hygge. To complete the look, I used an intricate knotting technique – known as Macrame – which took hours to create but is really effective. I also collected wood from Norway to create the accessories that go with the outfit. Designing the labels and thinking about how they can really complement the outfits and be part of them, rather than things you just cut off and throw away, has really inspired me to pursue a career in fashion business.”
Bernadett, who will graduate from UCA Epsom later this month, says that she is passionate about being part of a fairer and more sustainable fashion industry, having carefully researched the companies she produced her garments with to ensure their values and how they treat their employees were ethical.
UCA works to provide students with the opportunities to connect with industry and work with live briefs so that they are equipped with a diverse range of skills when they graduate. Avery Dennison’s products are used in nearly every major industry and include pressure-sensitive materials for labels and graphic applications; and materials for medical and retail applications.
Below: Bernadett's labels attached to her collection.