It was a big night for UCA Epsom’s Jamie Windust at Graduate Fashion Week’s Gala Awards last night (6 June), as the student was named the winner of the ASOS Future Talent Communications Award for their influential project FRUITCAKE Magazine.
The BA (Hons) Fashion Management & Marketing student, who is due to graduate this month, was presented with the prize by Brand Creative Director of ASOS John Mooney, at Graduate Fashion Week’s highlight event.
FRUITCAKE Magazine is a publication featuring creative art, photography, interviews and articles by LGBTQIA+ people for LGBTQIA+ people. Editor in Chief Jamie says: “I’ve received so many amazing messages of comfort and compassion from people who have received FRUITCAKE saying how it’s offering them a platform and position to be able to feel represented!
“It feels amazing to have won as there’s definitely a part of me that feels like LGBTQIA+ people are the underdogs and I wasn’t expecting my work to be loved and accepted so amazingly well! ASOS are an amazingly diverse and inclusive company and their support means the world to me.”
The ASOS Future Talent Communications Award aims to recognise students who present high quality work demonstrating individual creative identity and displaying a high level of contemporary visual communication. Fighting off stiff competition, Jamie’s entry did just that, standing out for its strong identity, and for giving the LGBTQIA+ community a creative space where members are able to define their own identities.
Jamie adds: “We have seen so much written about us that's not BY us. As someone who identifies as a queer non-binary femme, it's important to be able to see yourself represented in society by the right people.”
Graduate Fashion Week provides a platform for students studying all areas of the fashion business to showcase their work and connect with industry.