Brand Management

International Summer School

2020

One of the most important goals for businesses is to develop a strong and easily recognised brand.
This summer school will enable you explore the world of brand development, brand management and brand identity which can include strategic marketing, public relations, market identification, and more!

Length of course:

2 weeks

First programme day:

Mon, 20 Jul, 2020

Last programme day:

Fri, 31 Jul, 2020

Campus:

UCA Canterbury

Course cost:

£2,000

Programme details

All classes will be taught in English

Two-week overview

Branding is not merely restricted to the adverts that surround us, it’s about delivering rewarding experiences to end users while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

It isn’t easy to convince people to purchase any product or service especially with so much competition flooding the markets. 

Branding is a process of understanding the mixture of needs, wants and demands…and the subjective and objective attitudes and opinions of each potential customer.

Our Branding Summer School will help you understand these contexts whilst experiencing the power and influence of consumer research to get valuable insights.

You will explore work as a brand strategist, storyteller, designer, developer and entrepreneur during the two-week workshop and produce innovative ideas from planning to positioning.

This course is going to place a heavy emphasis on brand positioning and brand design. You will learn to use it in real life situations. Case studies of large companies and small companies will be used in addition to classical tools.

Apply now

To apply for this International Summer School course, fill out the application form.