Brand New Vision

Authentic Values based Personal Branding

Good brands have strong and enduring values. This workshop enables you to explore your own values and use these to influence your personal creative ‘brand identity’. You will study key aspects of branding theory and how these apply to your creative practice such as ‘consistency’, ‘relevance’ and how you can be ‘distinctive’ and ‘remarkable’. Finally, you will study the ‘Brand Pyramid’ and how this is used to plan and engage with your customers, potential customers or the ‘audience’ of your creative work.


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