Lecturer, Advertising, Marketing & Communications
Laura is the year lead for the MA/MSc Global Marketing & Communications course, and supports on the BA (Hons) Advertising course.
Laura has been in the advertising sector in the UK for over 30 years, 10 in Client Services, and the past 20 of these heading up new business and marketing working for a range of agencies across the communications mix including Wunderman, Proximity, Draftfcb, mcgarrybowen and Publicis UK.
In 2017, she founded her own company, Ballyhoo Coaching & Consulting, offering new business & marketing consultancy and support in the areas of new business and marketing and in this time has worked with a number of independent and networked agencies.
Laura’s approach is to work with teams to develop hard skills – building the pipeline, conversion, and driving growth, but also offering coaching and mentoring individuals and teams to help them gain confidence and empowerment, as well as making them feel motivated and resilient and represents a real investment towards the well-being and success of those involved.
She has been with UCA for 2 years lecturing on a number of courses including BA (Hons) Advertising, MA Creative Marketing & Advertising, and MA Creative Business & Management.
She has recently completed the PG Certificate HEA in Creative Education and the Professional Development Course for External Examiners.