Fashion Marketing & Communication

MA

2017 entry

Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our new MA course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.

As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.

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Length of study:

One year full-time or two years part-time

Starts:

September 2017

Campus:

UCA Epsom

Course overview:

This new Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.

You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.

Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.

Course content - 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

  • The Fashion Live Project

    In this unit, you'll work on a live industry project in order to test your current skill base and enable you to begin to identify with the dynamics of the fast-paced fashion business marketing environment. The course team will ensure that the businesses used in this unit are specifically fashion related and that they meet the core values of the University.

  • The Fashion Business Lecture Series

    You will be introduced to the very best fashion business professionals who will not only inspire you creatively but also educate you on the realities of industry practice. These lectures will be live streamed as appropriate.
    The series will include industry expert lectures, group workshops and group working in order to test and explore business and marketing practice.

  • Creative Thinking

    This unit is about creative thinking for fashion marketing. It introduces you to definitions and concepts of creativity. It allows you to explore what creativity is and reflect methods of creativity with concepts of taste, consumer need as well as user interface.

  • Digital Communications and Fashion PR

    Businesses are constantly looking for new ways to connect with the consumer. Technology allows this to happen. It’s about involvement and engagement; the use of social media and emerging digital platforms are key tools to engage consumer markets. Throughout this unit, you will evaluate the possibilities and limitations of various digital media platforms and apply and adapt marketing strategies.

  • Future Trends and Fashion Brands

    This unit explores the role and purpose of trend forecasting as a basis to explore new fashion trends and their
    impact on todays global market place. You will be expected to critique and develop methods of prediction and research mechanisms to create your own projections and inform fashion trend insight.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

  • Ideas Development and Marketing and Communications Proposal

    This unit will focus upon fashion practice in which you will define and develop individual concepts for marketing proposals. Research and practice will be directed and guided by a project proposal in which you negotiate and review your marketing and communications practice with tutors.

  • Project Planning and Marketing Communications Pitch

    This is the development stage of the marketing and communications proposal, where you begin to develop your concepts, build your strategic plans and finally pitch your proposal to an industry panel as well as academics.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

  • Final Fashion Marketing and Communications Project (Production and Realisation)

    The Final Fashion Marketing and Communications Project unit is the culmination of your studies and will form a framework for the central ideas and concepts developed throughout your MA. The outcome will demonstrate evidence of advanced conceptual, theoretical and technical capability over an extended period of self-directed study.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

Graduates will be able to work at a high level within the following industries:

  • Fashion, marketing and communication managers
  • Public relations
  • Digital marketing
  • Marketing and events management
  • Fashion marketing
  • Brand management.

 

 

 

You may also like to consider continuing your studies at MPhil or PhD level with us at UCA.

How to apply - 2017 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

Entry requirements - 2017 entry:

Entry requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Your portfolio

No formal portfolio is needed for this course - offers will be made on your written application, qualifications, personal statements and references.

Fees & finance

Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

Student regulations

Find out more about the operation of our courses, student conduct, assessments and examinations.

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