Music Marketing & Promotion

BA (Hons)

2018 entry

As a significant cultural export, the UK’s music industry is world-renowned – not only for its quality and diversity, but also for the way it disseminates itself through the media. Behind every radio play, concert and movie theme lies a successful music promoter, pulling the strings in the interests of artists and labels.

With access to dedicated studios and computer labs, and guided by a highly experienced team, you’ll learn the transferable skills needed in music marketing and promotion – exploring the history of promotion and marketing in the context of the music industry, and creating innovative digital campaigns that embrace the latest techniques used in radio, press, television, online and digital distribution.

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Length of study:

Three years full-time


September 2018


UCA Epsom

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Course overview:

Studying Music Marketing & Promotion at our Epsom campus gives you the opportunity to be based near central London, within 25 minutes of the beating heart of the UK’s music industry.

With the world’s most recognisable music brands on your doorstep, you’ll have the chance to build a professional network in one of the most competitive and rewarding media professions.

You’ll also be able to collaborate with students on companion courses at Epsom. As well as Music Journalism, the course sits alongside Fashion Management & Marketing, Fashion Promotion & Imaging and Graphic Design. You’ll be able to share projects, special guest lectures and events, all of which will help you build a diverse portfolio.


Course content - 2018 entry

In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Introduction to Music Promotion and Marketing

    You'll explore records, songs, concerts, websites, apps, brands and personal promotion.

  • Music History and Popular Culture

    You'll study music history and wider cultural influences in art, literature, politics and cinema from 1900-present day.

  • Digital and Broadcast Media

    You'll set up blogs, starts writing for digital media, learning how to make radio and TV programmes and acquiring skills in relevant software like Adobe Audition and Premiere.

  • Theories of Music and Media Production

    Introduces key concepts and critical debates in popular music studies and media theory. In this unit you will develop your musical language and appreciation of how our experience of everyday life is mediated through sound.

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Music, Media and Industry

    You'll learn how to write features, album and gig reviews, plus radio podcasts and work for The Wave course blog.

  • Music and Corporate Brand Management

    You'll examine brand promotion, developing skills with artwork and graphic design, live photography, fashion styling and journalism.

  • Tour Management and the Live Industry

    You'll gain hands-on experience with live promotion and tour management in a vital sector of the music industry.

  • Culture, Music and Identity

    You'll focus on the consumption of popular music and the broader context of media industries. You will analyse critical work on music and society, subcultures, fans and stars, as well as media discourses across journalism, film, TV, advertising and digital platforms.

  • Study Abroad (optional)

    You'll have the option to study one semester abroad; we have host universities in Canada, New York, Australia and the Far East.

The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Market Research, Trends and Insights

    You'll study trend forecasting and market research.

  • Music Entrepreneurship and Enterprise

    This unit covers music business enterprise, starting up and running a music company.

  • Dissertation

    You'll undertake a dissertation that's mainly theoretical and analytical, or combined with practical case study research.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

Course staff

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International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

With a long established Music Journalism course also running at our Epsom campus, we have strong connections with many major record labels, as well as influential independents and publications such as:

  • Warner
  • Sony
  • Universal
  • XL
  • Mute
  • Domino
  • Kerrang!
  • MOJO
  • Q
  • NME.

Graduates from this course enter the music world armed with all the skills they need for successful careers in a wide range of roles, including:

  • Music publishing
  • Music promotion
  • Artist management
  • Marketing, product management
  • International marketing



  • Advertising
  • PR
  • Concert promotion
  • Branding
  • Merchandising.

You may also like to consider further study at postgraduate level.

How to apply - 2018 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

Entry requirements - 2018 entry:

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points), see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2)

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria to students who have faced difficulties that have affected their performance, and who were expected to achieve higher results.

Your portfolio

For this course we’ll ask you to attend an Applicant Day. You do not have to bring a portfolio, but come prepared to talk about your musical interests and any work or projects you’ve done in relation to music or marketing and promotion. You might have taken photographs, put on a live band performance, or worked on a college radio show. Anything you’re proud of, we’d like to hear about.

Fees & finance

Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

Student regulations

Find out more about the operation of our courses, student conduct, assessments and examinations.

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