Marketing

BA (Hons)

2018 entry


This course is part of:

Effective marketing is critical to the success of any business, and as a discipline it must constantly evolve and innovate to meet the demands of both technology and customer behaviour. Our BA Marketing course will harness your creative talent and allow you to develop an enquiring, critical and reflective approach that you’ll need to become a marketing professional in an exciting and ever-changing industry.

Learning in the inspiring and well-connected surroundings of our Business School for the Creative Industries, you’ll develop your knowledge and understanding of marketing strategy, planning and management for multinational and global organisations.

Have a question? Just ask us

Length of study:

Three years full-time

Starts:

September 2018

Campus:

UCA Epsom

UCAS code:

N500

UCAS institution code:

C93

UCAS campus code:

E

Course overview:

Our BA (Hons) Marketing degree will give you the skills you need to deliver innovative marketing strategies and ideas now, and in the future. Alongside academic theory, you’ll benefit from an embedded practice-based learning experience which will allow you to utilise your marketing knowledge in an organisational setting, either working in industry or pursuing your own entrepreneurial path.

The course has a global perspective and will develop your appreciation of strategies and tactics for international markets. Our programme of study will provide you with the opportunity to combine theory and practice of business, marketing, management and business environment sustainability.

You’ll be taught by our team of knowledgeable academics in the inspiring and innovative surroundings of our Epsom campus. Working alongside fellow students at our Business School as well as those studying subjects across our creative portfolio, you’ll be able to acquire the marketing knowledge and skills that employers value.

You’ll complete your degree with the confidence to begin your career in any of the main marketing-related professions and the wider society in which they operate.

Course content - 2018 entry

In the first year, you'll be introduced to the University and the workshops and facilities available to you. On the course you’ll learn skills that will give you a solid foundation from which to explore your areas of specialist activity.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Marketing Fundamentals

    Detailed module information will be available shortly

  • Introduction to Finance and Accounting

    Detailed module information will be available shortly

  • Project and Operations Management

    Detailed module information will be available shortly

  • Management and Organisation Behaviour

    Detailed module information will be available shortly

  • Enterprise Project

    Detailed module information will be available shortly

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete a professional work placement.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • E-Business and E-Marketing (Digital Business & Marketing)

    Detailed module information will be available shortly

  • Entrepreneurship and Creativity

    Detailed module information will be available shortly

  • Professional Practice and Business Placement

    Detailed module information will be available shortly

  • Global Marketing

    Detailed module information will be available shortly

The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final business project.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Marketing Strategy and Planning

    Detailed module information will be available shortly

  • Market Research

    Detailed module information will be available shortly

  • Enterprise Sustainability and Business Ethics

    Detailed module information will be available shortly

  • Integrated Marketing Project

    Detailed module information will be available shortly

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

Our BA Marketing course will enable you to pursue a range of careers including:

  • Marketing Executive
  • Advertising Agent
  • Market Researcher
  • Events Management
  • Social Media Officer
  • Brand Manager
  • Postgraduate Study

Your training on this course will prepare you for a wide range of postgraduate courses. We offer postgraduate opportunities in our Business School and we will help you find the correct course for you and support you in your application should further study be for you.

Find out more about UCA's Business School

How to apply - 2018 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

Entry requirements - 2018 entry:

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points), see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2)

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria to students who have faced difficulties that have affected their performance, and who were expected to achieve higher results.

Your portfolio

This course doesn’t require a portfolio. We may invite you for an Applicant Day and interview so you can visit us, meet the course team and other applicants, and take a tour of all our facilities. Students from diverse educational backgrounds are encouraged to apply.

Fees & finance

Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

Student regulations

Find out more about the operation of our courses, student conduct, assessments and examinations.

Get in touch

My Courses

Close

Course level

Course title

-->