Fashion Management & Marketing

BA (Hons)

2018 entry

This course is part of:

The fashion industry is dynamic, highly competitive and critical to the growth and development of the global economy. As such, it needs graduates who can respond creatively and effectively to its constantly evolving challenges and opportunities.

This innovative, award-winning course has strong industry links and moves in tandem with a fast paced fashion world, providing you with up-to-date knowledge, excellent transferable skills and a high employability rate.

Our School of Fashion has been ranked in the top 20 by The Guardian's 2017 university league table.

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Length of study:

Three years full-time


September 2018


UCA Epsom

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Course overview:

On this course you’ll be introduced, from the start, to a wide range of possible career paths, including buying and merchandising, PR and marketing, branding and visual merchandising. With this comprehensive experience across Fashion Management & Marketing and creative business skills, our graduates are perfectly positioned to embark on a career in the fashion industry.

Promoting creative thinking within a commercial context, the course focuses on the realities of the fashion industry and places emphasis on strategic planning.

You’ll develop skills in buying, merchandising, fashion forecasting, management strategies, PR and marketing, economic and business development.

This course will enable you to develop industry standard communication skills through report writing, graphic presentation and professional pitches.

Our graduates are highly employable and possess the essential skills relevant to the fashion management world.

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Course content - 2018 entry

In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Fashion Marketing

    Introduces you to the fundamental principles of fashion marketing, and demonstrates how marketing provides essential links between customer and the product. This unit provides an essential grounding in the fashion marketplace and underpins work throughout the whole of your course.

  • Fashion Branding and Promotion

    This unit highlights fashion branding as the organisational framework that systematically manages customer-centric processes. Brand management involves the gathering of fashion market intelligence, utilisation of resources, and consistently delivers the brand promise and message directly to the consumer.

  • Fashion Buying and Merchandising

    You'll gain a clear understanding of day-to-day roles within a buying office. And you'll develop an awareness of product management, merchandising and sourcing strategies that are aligned to the overall brand strategy.

  • Fashion Management 1&2

    This unit runs across the whole of Year 1. It introduces you to the fundamental principles of fashion management. And it provides you with the fundamentals of the fashion business alongside international and global markets.

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Forecasting and Fashion Futures

    This unit emphasises how fashion is driven by a constant need to predict future trends, across strategic industry sectors, including product development as well as retail and marketing. Trend forecasting provides colour material and style insights, yet conventional roles of the physical store and the high street are evolving and digital marketing is replacing more traditional approaches.

  • Visual Merchandising and Experiential Retailing

    Introduces the role and theories of visual merchandising for fashion, from creative concept development to resolution and client presentation.

  • Professional Practice and Industry Placement

    This unit is self-initiated and will involve you taking a legitimate industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience. Prior to going on placement you'll have the opportunity for self-diagnosis in respect of your interests, strengths, weaknesses and career ambitions. You'll participate in mock interviews, appreciate assertiveness and negotiation and complete your professional CV in preparation for your industry placement.

  • Study Abroad (optional)

    This optional unit will allow you to spend a period of time in an overseas educational institution.

The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Strategic Research

    The emphasis of this unit is on thorough, investigative research into key areas of fashion management and marketing.

  • Trend Forecasting and Concept Development

    This unit builds on the foundations from Forecasting and fashion futures. It involves an in-depth study of the macro marketing environment. You'll add to your study of the macro environment, an evaluation of consumer groups and tribes within a chosen market sector.

  • Strategic Implementation and Career Planning

    You'll analyse and synthesise your research in order to produce a market report, a visual pack and finally present your project. Your project may be industry-linked or self-initiated, in line with your personal career aspirations within the fashion management industry.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

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International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

Designed to produce highly employable graduates with a sound understanding of the fashion industry, our Fashion Management & Marketing degree gives students the chance to benefit from our extensive industry links and from events such as London Fashion Week. Our industry connections include:

  • Hugo Boss
  • Liberty of London
  • Burberry
  • ASOS Marketing
  • Whistles




  • Prada
  • Paul’s Boutique
  • Kering
  • Margaret Howell
  • Paul Smith.

Our commitment to helping our students to secure employment before graduation means that our graduates progress to careers at many leading companies, such as:

  • Harvey Nichols
  • Alexander McQueen
  • Harrods
  • River Island
  • House of Fraser
  • UGG Australia
  • L’Oreal
  • Jigsaw
  • Topshop
  • Ralph Lauren.

Recent graduate roles have included:

  • Marketing assistant
  • Allocator
  • PR manager
  • Content curator
  • Visual merchandiser
  • Optimiser
  • Wholesale and marketing executive
  • Online production assistant
  • Trend forecaster
  • Online editorial copywriter.

You may also like to consider further study at postgraduate level.

How to apply - 2018 entry

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Entry requirements - 2018 entry:

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points), see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma (Level 3)
  • Merit at UAL Extended Diploma (Level 3)
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2)

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria to students who have faced difficulties that have affected their performance, and who were expected to achieve higher results.

Your portfolio

No formal portfolio is required for this course. But, if you want to bring work for discussion at your interview, you're welcome to do so. We'll require you to attend an Applicant Day which will include an interview. This will also give you the opportunity to visit us, meet the course team and see the facilities.

Fees & finance

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Student regulations

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