Fashion Media & Promotion

BA (Hons)

2017 entry

BA (Hons) Fashion Media & Promotion at our Rochester campus gives you the professional and intellectual versatility, contacts and know-how to succeed in the multi-billion pound global fashion promotion and media industries.

Taught in a friendly, supportive environment by a range of experienced professionals – all of whom are active in the fashion and media industries – and with access to a dedicated photographic studio and fully equipped Apple Mac suite, the course offers you a strong, vibrant community of creative individuals to work and collaborate with.

Our School of Fashion has been ranked in the top 20 by The Guardian's 2017 university league table.

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Length of study:

Three years full-time


September 2017


UCA Rochester

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Course overview:

The broad course curriculum on our Fashion Media & Promotion course will help you to develop a deep understanding of how fashion brands work, and how to promote them through all forms of media including photography, film making, online platforms, publications, digital marketing, public relations and social media.

Working with leading fashion media and retail companies on live projects is an essential element of the course, and you’ll also have the chance to join study visits to major international fashion capitals.

In the second year, you can start to map your own specialist pathway by going on a work placement, or taking the option of studying abroad at one of our overseas partner universities.

In your final year, you’ll tailor your projects to areas that interest you the most and best support your career aspirations. You’ll also get the opportunity to exhibit your final year work to dozens of potential employers at our London Degree Show, and at Graduate Fashion Week.

By the end of the course, you’ll be a commercially aware, innovative storyteller with a confident knowledge of the fashion industry, a wealth of contacts and the professional skills required by today’s fashion promotion and media industries.

Course content - 2017 entry

The first year concentrates on identifying, exploring and experimenting in all the specialist areas of media and promotion. You'll study fashion brands by analysing their history as well as their present position and also consider the prediction of their future developments.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Style Past, Present and Future

    Explores the importance of research - both historical and contemporary - within fashion promotional communication.

  • Styling Identity

    You'll extend your knowledge of creative fashion styling, identity and image creation practice from a theoretical and practical perspective.

  • Fashion Publications

    You'll be introduced to different forms of writing and image making for specific publications. The knowledge and understanding of fashion writing styles, image styles and specific fashion vocabulary will underpin the development of your voice and creative expression in image making.

  • My Showcase

    There are two elements to this unit: portfolio and personal development planning. Portfolio: you'll learn how to edit your best work and curate all your visual, written and promotional unit outcomes into an online portfolio format (or any other innovative format). Personal development planning: helps you to evaluate, record and articulate your academic, career and personal achievements.

The second year concentrates on defining the detail to develop and decide on your own specialist pathway. The film unit enables you to work in a group to share expertise and create a fashion film. Running alongside the film unit is the PR and social media unit, where you'll investigate and audit a fashion brand's use of social media.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Fashion PR and Social Media

    You'll examine how PR supports the promotion of fashion, focusing on media relations, events, sponsorships, celebrity endorsements and partnerships. You'll study the critical components of PR, and will learn how fashion brands use PR in the earned, shared, owned and paid media environments to tell stories that produce commercially valuable outcomes.

  • Fashion Film

    Examines how the use of moving image affects both the promotion and consumption of fashion through critical thinking and creative practice. This unit will challenge you both creatively and intellectually; it'll enable you to build concepts for fashion films, to learn the technical and professional skills necessary to realise those concepts and to successfully promote fashion through moving image.

  • Industry Awareness

    You'll undertake either a period of work placement or industry analysis. Recent work placement destinations have included Mulberry, Ralph Lauren, Burberry, Urban Outfitters, i-D magazine, Elle magazine, Vice magazine and many more. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile.

  • Study Abroad (optional)

    This study abroad option offers you the opportunity to undertake study at a partner institution, in order to experience a different cultural environment. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).

The third year enables you to synthesise your skills, to specialise your projects in areas that interest you the most, and which best support your career aspirations.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Innovation for Industry

    Develops specialist knowledge of fashion promotion research and development processes through the creation of an innovative product, service or concept, which can relate to a specific brand/s, retail space, or environment.

  • Final Major Project

    The course concludes with the final major project unit which provides you with an opportunity to consolidate a systematic body of knowledge, utilising specialist skills gained across all promotional activities.

  • Option 1: Dissertation

    This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

  • Option 2: Research Theory and Practice

    This unit comprises of two elements, which represent the theory and practice of communicating research. Research is gathered, collated, synthesised and analysed and then an article/essay is written which crystallises the findings through the presentation of an argument or debate into a topic. This is written as if for a specific publication, the suitability of which is part of the research undertaking.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

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International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.

Our industry connections include:

Fashion brands

  • Burberry
  • Ralph Lauren
  • Jimmy Choo
  • Net-a-Porter
  • Topshop
  • Radley
  • Free People
  • River Island
  • ASOS.


Fashion media

  • Tank
  • Vogue
  • Elle
  • iD
  • Another Magazine
  • ShowStudio
  • Betty
  • Cosmopolitan.


Fashion PR agencies

  • Modus
  • Lamb to Slaughter
  • Sane
  • Impulse
  • Surgery
  • Doll
  • Exposure
  • Tea & Cake PR
  • Nikki Rowntree PR.


Other fashion and retail companies

  • WGSN
  • Shaftesbury PLC
  • Camden Tech Holdings.


Our visiting professionals and publications include:

  • WGSN
  • PYMCA (Photographic Youth Music Culture)
  • Global Visual Director, Topshop
  • Tim Whitmore
  • Karen Millen
  • Lulu Guinness
  • Mulberry
  • Susie Lau
  • VB Victoria Beckham
  • Wallpaper magazine
  • Wonderland magazine
  • FAULT magazine.

Nine out of ten graduates from this course are in employment or further study within six months of graduation, working in areas as diverse as:

  • Styling
  • Public relations
  • Marketing
  • Digital marketing
  • Copywriting.


Recent graduates’ positions demonstrate a dazzling array of career opportunities, such as:

  • Social media manager
  • PR coordinator
  • Digital account executive
  • Digital marketing assistant
  • Marketing assistant
  • Junior account executive
  • Communications coordinator
  • Communications assistant
  • Marketing communications manager
  • Fashion assistant
  • Online coordinator.


In addition, a number of graduates have created their own career and business opportunities through freelance editorial styling, journalism, and boutique PR and marketing.

A number of our graduates have gone on to secure the following roles, to name a few:

  • Brand manager at TOPSHOP/TOPMAN
  • Online marketing coordinator at French Connection
  • Press officer at River Island
  • Freelance copywriter
  • Fashion PR coordinator at House of Fraser
  • Press officer at The Dune Group
  • Key account coordinator for the UK & Ireland at Kipling
  • Showroom assistant at Burberry
  • Brand copywriter at New Look
  • Event organiser at Bettina Scarlett Presents
  • Founder and editor at MODEICA
  • Associate consultant at Mackenzie Jones
  • Freelance fashion assistant at Marie Claire
  • Online fashion contributor at Notion Magazine
  • Freelance writer at Adorn Insight
  • Buyers admin assistant at Internacionale Retail Ltd
  • Fashion assistant at Hunter Gather
  • Designer at Beach Carlota
  • Press assistant at Impulse (PR)
  • Press samples assistant at Burberry
  • Trend analyst intern at EDITD
  • PR executive at Modus (PR).

You may also like to consider further study at postgraduate level.

Fees & finance

Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

Student regulations

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