Sheelagh Wright

Course Leader, Fashion Media & Promotion, UCA Rochester

Academic, School of Fashion

Sheelagh Wright leads our BA (Hons) Fashion Media & Promotion courses. She has an extensive history with us, from being a student of Medway College of Art & Design, which became Kent Institute Art & Design (KIAD) and which then merged with SIAD to form UCA in 2005.

After graduation, Sheelagh forged a successful career in the fashion industry as a designer pattern cutter, working for a number of high profile companies and labels. These included assisting leading designer Victor Edelstein for DIOR, Salvador and BIBA.

Sheelagh continued to work in the fashion industry whist moving gradually into a teaching career. In 1989, she was appointed the course leader for numerous fashion undergraduate courses at UCA such as Fashion Technology, Fashion Product Development, European Fashion Design, Fashion Design and became the course leader for BA (Hons) Fashion Promotion in 2009.

Sheelagh completed her Masters in Higher and Professional Education at the University of London in 2002. During her time at UCA, she has received two Leadership and Management awards in 2010 and 2013, and represents academic staff on the Academic Board and Quality Enhancement Committee. 

Sheelagh's research interests have focused around teaching and learning, and she's presented papers nationally and internationally, but her main interest has been with charities. Since 2007, Sheelagh has worked with UK-based charity HOPEHIV in partnership with one of her first students, fashion entrepreneur Karen Millen.

As Project Director of the Gateway School of Fashion, she set up a fashion school in South Africa, involving fundraising, establishing networks for funding, curriculum development, recruitment and training of staff, project management and evaluation. This project was professionally recognised by receiving the 2009 Times Higher Education Award for Excellence and Innovation in the Arts.

Professional Membership, Affiliation and Consultancy

External examination:

  • External Examiner at UAL London College of Fashion and De Montfort University
  • External Validation Member for courses such as UAL Central Saint Martins' MA Fashion Communication.

Awards, Grants and Commisions:

  • Two Leadership and Management awards in 2010 and 2013 at UCA.
  • 2009 Times Higher Education Award for Excellence and Innovation in the Arts.

Research Outputs

Key outputs on UCARO:

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