A UCA Farnham student, who is passionate about using design to promote and enhance science education, has received a YCN Student Award Commendation for her inspiring graphics.
The awards outline a number of briefs set out by a host of corporate brands for students and recent graduates to engage with. BA (Hons) Graphic Communications student Rebecca Casselman, who is 25 and from Canada, stood out for the designs she created for children’s fruit snack brand BEAR.
“The brief asked for a set of children’s collector cards for BEAR YoYo fruit snacks,” the UCA Farnham student explains. “Each year, the children’s food brand issues a set of cards that aim to educate and inspire children. I designed my set of cards around the theme of ‘Bear’s Inventor Centre’. The idea is that Bear has invited all the world’s best minds together to get creating and inventing. Each card features an illustration of the best – or wackiest – inventions from history, along with some fun, educational facts.”
Rebecca’s novelty cards encourage children to use their YoYo snacks to build or complete the inventions they can see, with some cards left blank to inspire children to come up with their own ideas.
“I have a background in science, and am interested in using design for science outreach and education. This project was the perfect opportunity to combine my science background and design skills to create something fun! I also really enjoyed the opportunity to do some illustration as that is a skill I am working to improve,” Rebecca says.
The annual YCN Student Awards recognise emerging creative excellence and are open to students and those who have graduated within the last 12 months. In addition to BEAR, this year’s live briefs came from companies including Cornetto, the Met Office, the Royal Opera House and Quorn. Submissions are assessed by the organisations that wrote each brief and each commended entrant is honoured at the Autumn YCN Awards Ceremony.
Rebecca, who transferred to UCA for her third year of study, adds: “I genuinely enjoyed working on this project. It feels great to be recognised for my hard work!”