Our second-year Graphic Design students have, for a second year running, worked with Nescafe to design and produce limited edition collectable coffee tins – which will be sold in retailers nationwide.
The brand agency Twelve developed the ‘Nescafe Azera by Design’ campaign to highlight the craftsmanship and creativity inherent in the premium coffee brand. Winning UCA designers received a cash prize and three of the students were also offered a summer work placement at Twelve.
Sandy Matte, who took part in the project, said: “Working on the Nescafe Azera campaign was something eye-opening and truly unique, which gave me an insight into what it might be like to work for a client in the graphic design industry. I suspect that not many other universities would have such an opportunity, so I feel glad we were given this chance.
“To create our design, City Sunrise, was by no means a quick or easy task, as there were numerous re-designs, colour scheme changes, and we jumped back and forth between ideas before finally feeling like the design we submitted was perfect for Nescafe Azera.”
Nescafe first partnered with UCA in 2015, when our Graphic Design students were briefed to create six limited edition collectable coffee tins that would stand out on the shelf and drive desire to be kept long after the product had been finished. The results were impressive, with the limited edition tins selling out in three weeks.
Laura Muirhead, Nescafe Azera brand manger, said: “We saw tremendous success with this campaign first time round and are equally impressed by the designs the UCA students have delivered for 2016. We’re confident that the limited edition tins will have cut-through on the shelf and offer customers a vibrant alternative to their usual product choice.”
Owen Catto, creative director at Twelve, who briefed and mentored the students, said: “”It was a pleasure to partner with the team at UCA for a second year. To work again with young design talent was inspiring and rewarding. I was impressed with the levels of bravery and craft, making this year’s limited edition tins a set of contemporary pieces that consumers will want to collect and show off.”
Find out more about our Graphic Design course here.