Two final projects from our Fashion Promotion & Imaging students have received commendations from creative industry organisations YCN and D&AD. With both competitions designed to showcase upcoming talent joining the creative industry, students Sarah Westgarth and Amy French have just graduated from UCA Epsom and are embarking on careers in design related fields.
Sarah secured a 'pencil' trophy in the ID Magazine subculture category of D&AD's New Blood awards with an event backdrop for a girl band called The Tuts. She created the backdrop after exploring the band's aesthetic based on the underground feminist movement Riot Grrrl. Sarah said: "the backdrop was like a giant textile zine. It was layered with different materials, screen prints, cassettes with thread instead of tape and the band's song names written on them." In her research, Sarah looked into elements of the music industry that still exist in the Riot Grrrl subculture, such as zines, vinyls and cassettes. Her final project that features the backdrop also saw Sarah hold an event at a pub with the band, make the band's outfits, design set props, create an animation and design jewellery.
Fellow Fashion Promotion & Imaging student Amy French has also received industry recognition, receiving a commendation in this year's YCN Student Awards. Her submission was a fragrance concept called The Scents, a collaboration between retailer Whistles and Kew Gardens. "I wanted there to be strong and fresh scents imitating their customers' style," explained Amy. Amy considered how she wanted the fragrance to smell and where it would be sold, as well as the packaging and marketing of the product itself. She used different techniques to portray the high-end nature of the brand, including screen-printing and laser cutting, and created a marble effect pattern by hand for the design.
Despite just graduating, both Sarah and Amy have already secured jobs in the fashion industry. Sarah is soon to start work as a production assistant for a specialist design agency in London, and Amy has already been working as a full-time junior graphic designer at Boden for the past month. Amy began her BA (Hons) Fashion Promotion & Imaging course with a different career in mind: "I began the course wanting to go into fashion photography, then I liked the idea of marketing and I've come out as a graphic designer! The great support I’ve received throughout my time at UCA has allowed me to find the right path."