One of our alumni who always dreamed of becoming a magazine editor is getting ready to see her own publication sold in shops around the world, after creating the first edition during the final-year of her degree.
BA (Hons) Fashion Journalism graduate Abigail Dennison initially created Sunday Girl for her final major project. The bi-annual magazine, which is designed to inspire creative ambition in young girls, is now set to be catapulted from the UK newsstands to stores as far afield as America, following a deal struck with Pineapple Media.
“For my final major project, we were asked to produce something such as a website, app, publication or exhibition and the brief was pretty open,” says Abigail, who graduated in 2015. “I wanted to make a magazine that I felt I had been missing when I was going through my teenage years. It's for the kind of person who'd rather read about cool quirky girls who are killing it in business or historical trailblazers who paved the way for other women, rather than a magazine that focuses on the latest gossip or the ‘in’ celebrity diet.
“I actually met the editor of Betty magazine, who also studied at UCA, and she talked about how Betty was her final major project too. That was the first time I realised that Sunday Girl was possible and that it was what I wanted to do.”
Since graduating, Abigail has worked hard to develop and grow the magazine, which is currently sold in the UK by the likes of WHSmith and Selfridges. Now having been approached by Pineapple Media, she is looking forward to seeing Sunday Girl hit the international market.
“I don't have the full list of countries or stores where Sunday Girl will be sold just yet,” Abigail, who is originally from Stainton, explains. “But about a fortnight ago I was told that US-based Barnes and Noble had made an order to stock copies in over 100 of their stores – it’s very surreal and overwhelming!”
Keeping the magazine going is a huge process, which begins with gathering ideas, creating moodboards and developing a loose theme. Once the idea is in place, Abigail works on commissioning photographers, stylists and models and sorting through pitches sent to her by budding writers.
“I'm pretty much running the magazine single-handedly,” Abigail says. “On top of creating a new magazine, I also have to market the previous issue, update the social pages and the blog and go back and forth with stocklists and distributors. Eventually, once I have all the content written up and I have filled in the blanks, I sit down and lay everything out on InDesign, which is a super crucial part to get spot on! I then sit with my printer and we talk GSM, figures and units and then as if by magic – and if everything has gone to plan – we have a new issue, and the process starts all over again.
“It is crazy, and my social life is pretty much non-existent, but I really wouldn't have it any other way. In order to elevate Sunday Girl into the international, esteemed girl-power publication I hope it will become, I can't take a break now.”
Find out more about Sunday Girl, here.